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PRIVACY POLICY - Your Privacy Rights

This privacy policy is effective as of May 2, 2006

Scope of the Privacy Policy

This Web site,, is operated by the National Geographic Society and our subsidiary, NGHT, Inc.  We refer to these organizations as "National Geographic," "we" or "our."  

National Geographic understands the importance of our customers' privacy. This Privacy Policy tells you what information we collect, how we use, share and protect that information, what choices you have regarding the use of that information, and how you can access and update that information. If you do not agree to this Privacy Policy, please do not use this Web site.

This Privacy Policy applies to information collected by the My Wonderful World Web site, including information we collect offline.  In recognition of the need to provide additional privacy protections for children, we have a separate privacy policy that applies to children on this site.  To read the Kids' privacy policy, please click here. The broader National Geographic privacy policy and National Geographic kids’ privacy policy apply when you visit our other Web sites.

Information Collection

Personally Identifiable Information

There are many features on this Web site for which you do not need to provide any personally identifiable information. In order to provide you with the My Wonderful World e-newsletter, we collect information such as your name, e-mail address, and zip code. You may also need to provide us with personal information to participate in sweepstakes, contests, or surveys. In addition, we may combine the information that you have provided to us with other information that is publicly available or that we receive from other reputable sources.

Other Information Automatically Collected

We also automatically collect non-personally identifiable information. For instance, we collect your IP address, browser type, and domain names.  We may combine this information with personally identifiable information that you have provided to us.

Our Web site also uses small text files, called cookies, which are sent to your computer. Cookies allow us to personalize your return visits to our site and to save you time during certain activities. You can choose to remove some cookies through your browser options. However, if you do so, your ability to use some areas of our site will be limited.

Finally, our Web site also uses Web beacons. Web beacons are small pieces of data embedded in images on the pages of Web sites. We use Web beacons to keep track of the parts of our Web site you have visited and to measure the effectiveness of any searches you may do on our site. We may also use Web beacons in our e-newsletters to determine whether subscribers have opened them and/or clicked on the embedded links. The information from Web beacons may be combined with personally identifiable information.

Web Advertising Partners/Third-Party Advertisers

Information about your visits to this site, such as the number of times you have viewed an ad (but not your name, address or other personally identifiable information) may be collected by our Web advertising partner(s). These partners and the third-party advertisers who place advertisements on our Web site may also use cookies and Web beacons to collect non-personally identifiable information when you click on or move your cursor over one of their advertisements.

Information Use

National Geographic may use your personally identifiable information to deliver the My Wonderful World e-newsletter and related information; enhance your experience on our site; send you administrative communications, surveys, or updates; provide you with information about educational opportunities; or send you materials about products and services offered by us or selected third parties.  We may also use your personally identifiable information for internal business analysis and other business purposes consistent with this policy.

Information Sharing and Disclosure

We may share your information with the following entities:

Third-Party Service Providers

National Geographic contracts with other companies to provide certain services on our behalf, including e-mail distribution and promotions management.  We provide these companies only with the personally identifiable information they need to perform their services, and they are permitted to use the information only for that specific purpose or as required by law.

Web Advertising Partners and Third-Party Advertisers

We share Web site usage information about visitors to our sites with our Web advertising partners for the purpose of managing and targeting advertisements and for market research analysis on our site and other sites. None of this information is personally identifiable.

Co-Branded Partners

National Geographic may share your information with our partners when you engage in "Co-Branded Activities." When you participate in Co-Branded Activities, you will either be required or asked to agree that the sponsor or partner may use your personally identifiable information in accordance with the sponsor or partner's privacy practices.

Subsidiaries and Affiliates

National Geographic has a number of subsidiaries and affiliates with whom we may share your personally identifiable information. The use of your personally identifiable information by our Affiliates is subject to the same opt-out rights (and limitations upon those rights) that apply to the use of personally identifiable information by My Wonderful World.

Third Parties

National Geographic may share your personally identifiable information with selected third parties so that they may send you promotional materials about their goods and services. When we share your information for promotional purposes, we attempt to select only reputable companies that offer high-quality products and services. We will not share your e-mail address with third parties for promotional purposes unless you agree to it.  You can agree to it on our e-newsletter or elsewhere on the My Wonderful World Web site.  If you change your mind, you can opt-out of our sharing your personally identifiable information with these third-parties. 

Legal Purposes; Business Transactions

We may disclose personally identifiable information when required by law; necessary to protect the property, rights, or safety of ourselves, visitors to our Web sites, or other persons; or needed to enforce any terms of use or contest, sweepstakes, promotions, games, or other rules. It may also be necessary to disclose our customers' personally identifiable information to third parties to help resolve disputes that arise in the ordinary course of business.  We may also transfer user or customer information, including personally identifiable information, in connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale.

Aggregate Information (Non-Personally identifiable)

We may share with third parties aggregated information that is not personally identifiable.

Your Choices

You may opt out of receiving promotional communications from us by calling or writing to us at the address below.  In the case of e-mail, you can always opt out of receiving subsequent promotional e-mails by clicking on the unsubscribe link that we provide in every such promotional e-mail message.  You may also unsubscribe from the My Wonderful World e-newsletter or from other communications by going here and unchecking the My Wonderful World newsletter box.

We will not share your e-mail address with third parties for promotional purposes unless you consent to such sharing.  If you have previously opted in to such use, you may use the address and phone number below to notify us that you no longer wish to have us share your e-mail address with selected third parties for promotional purposes.

You may also update or change any of your personally identifiable information, or request additional information regarding our disclosure practices, by contacting us through the following addresses:

800 NGS LINE (800 647 5463)—General Society Information
800 548 9797 (TDD)
+1 813 979 6845 for outside the United States and Canada

National Geographic Society
Attn: Marketing Services—Privacy
1145 17th Street NW
Washington, DC 20036-4688

When writing to us, please include your name, address, telephone number, e-mail address, and a note of instructions.

Links to Other Sites

We may provide links on our Web site to other sites we think you will enjoy. These sites operate independently of National Geographic and have established their own privacy policies. We encourage you to read the privacy policies of any site you visit.

Information Security

The security and confidentiality of your information is extremely important to us, and we take a number of steps to safeguard any personally identifiable information that you provide to us.  However, no method of transmitting or storing electronic data is ever completely secure, and therefore we cannot warrant or guarantee that such information will never be accessed, used, or released in a manner that is inconsistent with this policy.

Personally Identifiable Information Contained in User Content

Some sections of our Web site may allow users to post or transmit messages, comments, screen names, computer files, and other materials. National Geographic does not monitor such transmissions, and therefore cannot be responsible for any personally identifiable information or other information that may be contained in such transmissions.

Children's Privacy

Other than certain sections of this Web site that are intended for visits from children under the age of 13, our Web site is a general audience site, and we do not knowingly collect information about children. Should a child whom we know to be under 13 make known to us his or her personally identifiable information, we will use that information only to respond directly to that child to inform him or her that we must have parental consent before receiving his or her personally identifiable information.

Changes in this Privacy Policy

We may amend this Privacy Policy at any time. If we make any material changes, we will notify you by sending you an e-mail or by prominently posting notice of the changes on the My Wonderful World Web site.  

Contact Us

If you have questions or wish to send us comments about this Privacy Policy, please write us at:

National Geographic Society

Attn: Marketing Services—Privacy

1145 17th Street NW

Washington, DC 20036-4688

This policy was last updated May 2, 2006.

Privacy Policy for Kids

This Privacy Policy applies to the information practices of National Geographic with respect to children under 13 on

Collection, Use, and Disclosure of Information

In general, the only time we collect or use personal information (usually e-mail addresses) is to respond one time to a question or request for information from a child, or to award prizes in a game or sweepstakes feature on our site. We do not otherwise collect or use personal information, nor do we provide it to third parties.

Parental Consent

If we decide to collect personal information for other reasons, we will notify parents that it is being requested, disclose the reasons for collecting it, and disclose our intended use for it. We will seek verifiable parental consent before collecting any personally identifiable information. If we do collect it, parents may request information on the type of data being collected, view their child’s information, and, if they choose, prohibit us from making further use of their child’s information.

Sweepstakes and Contests

If a child participates in a My Wonderful World sweepstakes or contest, we will retain his or her e-mail address for the duration of the contest until a winner is chosen. The winner will be notified by e-mail or another method, as described in the rules. After the contest, all participants’ e-mail addresses will be deleted from our system. We will not use e-mail addresses in any other way, and we will not provide them to any third party.

U.S. federal law prohibits us from requiring kids to give any more personal information than is reasonably necessary to participate in a given activity.

Links to Other Sites

When children click on links from My Wonderful World, we may open the other sites in a new browser window. We make efforts to link to appropriate outside sites for kids, but these sites operate independently of National Geographic and have established their own privacy and security policies. These outside sites may collect personal information.

Contact Information

If you have any questions, comments, or concerns about our privacy policy—or to review, change, or modify personal information collected previously—please contact Jennifer Kirkpatrick at the National Geographic Society, 1145 17th Street, Washington, D.C. 20036-4688.


Due to the changing nature of the Internet, this policy may be changed at any time at National Geographic’s discretion.

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